Acquisition Transaction   |  

True North Advises Summit Brands in Acquisition of Zout® & Fels-Naptha® Brands from Henkel

Summit Brands acquired the brands Zout and Fels-Naptha

FORT WAYNE, INDIANA - Summit Brands announces the company's recent acquisition of the Zout® and Fels-Naptha® brands. These brands were previously owned by Henkel, and they join a strong Summit Brands portfolio of other laundry products, including Out White Brite®, Out Pro Wash® and Dryel®.

True North served as the exclusive financial advisor to Summit Brands. This is the seventh transaction completed by Summit Brands with the assistance of True North.

Zout® was developed in the early 1960s as a professional cleaning solution for doctors' and nurses' uniforms. Today, Zout® has been engineered with an advanced triple enzyme formula technology for a wider variety of fabrics and stains. Enzymes are specially designed to help break down specific stain types so that they can be more easily removed in the washer.

Fel-Naptha® is a laundry bar with over 100 years of proven stain-removing experience. Fels-Naptha® is regularly reviewed by social media influencers, touted as a product with one of the longest histories as a household cleaner that is still available and effective today.

Joel Harter, President of Summit Brands, said, "We continue to execute against our strategy to be a leader in the specialty and niche consumer brands market. Zout® and Fels-Naptha® complement a robust existing Summit Brands line-up. These longstanding brands further strengthen our position in the laundry category on the heels of our acquisition of Dryel at-home cleaner earlier this year."

With these acquisitions, Summit Brands significantly grows its laundry business and gains 20 additional retailers with thousands of points of distribution.

Acquisition Transaction
Summit Brands acquired the brands Zout and Fels-Naptha
Deal date
September 1, 2022
Transaction type
Acquisition Transaction
Consumer Packaged Goods (CPG)