Acquisition Transaction   |  

True North Advises Summit Brands in Acquisition of Dryel Brand from Scott's Liquid Gold

Summit Brands acquired the Dryel brand from Scott's Liquid Gold-Inc.

FORT WAYNE - Fort Wayne-based Summit Brands has acquired the Dryel brand from Colorado-based Scott’s Liquid Gold-Inc. Dryel is an at-home dry cleaner that utilizes a clothes dryer to clean special-care items at home. Financial terms of the deal were not disclosed.

Summit Brands is a family-owned business started in 1958 that markets and distributes highly effective, sustainable, and innovative household cleaning products. Summit Brands began with the distribution of a multi-purpose rust stain remover, Iron Out®, and has since branched out to include a broader line of specialty cleaning products under the OUT®, Glisten® and Plink® brands. As a category leader in many consumer segments, its goal is to provide high-quality cleaning products that fit the needs of the consumer with guaranteed results.

Scott’s Liquid Gold-Inc. (SLG-Inc.) is a leading manufacturer and marketer of consumer products sold nationally and internationally to retail channels over the last 70 years. SLG-Inc. markets and distributes some of the most trusted and recognized consumer brand names, including its namesake wood cleaning products, Alpha Skin Care®, Kids N Pets®, Messy Pet®, Biz®, Denorex®, Prell® and other brands.

Joel Harter, President of Summit Brands, commented, “We appreciate the efforts of all parties involved to make this transaction seamless and are looking forward to continuing the long-standing success of the Dryel brand within the Summit Brands portfolio of products.”

Acquisition Transaction
Summit Brands acquired the Dryel brand from Scott's Liquid Gold-Inc.
Deal date
December 23, 2021
Transaction type
Acquisition Transaction
Consumer Packaged Goods (CPG)