The Principals of True North Advise Lift-A-Loft in Sale

Holleway Capital Partners has made a strategic investment in Lift-A-Loft, LLC (“Lift-A-Loft” or the “Company”). Holleway invested subordinated debt and equity in the transaction. In conjunction with Holleway’s investment, Todd Hunt and Jackie Duggan also invested in the Company.

Headquartered in Muncie, IN, Lift-A-Loft is a leading provider of custom engineered aerial work platforms to the transportation, logistics, and industrial markets.

“When we began the process to find a partner for the Company, we had a number of criteria that were important to us in making the selection,” said Todd Hunt, CEO of Lift-A-Loft. “At the top of that list was a partner who embraced the customer-first culture of the Company and understood the value Lift-A-Loft brings to its customers. Holleway Capital Partners’ team understood the important role we provide to our customers, our concern for our employees who enable us to deliver those solutions, and the vision we have for continuing to improve our capabilities and grow the business. I’m delighted to partner with Holleway and am excited about the future for Lift-A-Loft, our customers and our employees.”

Gian Cavallini, Managing Director at Holleway Capital Partners shared, “Lift-A-Loft has built an enviable reputation as a trusted, valued partner by helping to solve customers’ problems. Holleway is delighted to partner with Todd and Jackie and the leadership team of Lift-A-Loft to continue building on the strong foundation this team has established."

Holleway Capital Partners is a St. Louis-based private equity firm providing financing to businesses whose owners want to sell their companies and transition to retirement, aligning with management teams to continue to operate and grow the businesses. The firm targets investments in manufacturers and distributors of industrial products with $10 to $100 million in sales and located in the central and southern regions of the United States.

Todd Hunt added, "The expertise, professionalism, and commitment of True North throughout the process was crucial to completing this transaction. We value the partnership with True North and were fortunate to have them as our advisors."

The Principals of True North, acting in their capacity as registered agents of Burch & Company, Inc. (“Burch”), were the lead strategic and financial advisors to Lift-A-Loft in this transaction. In order to assist True North with securities related transactions, its principals are registered investment banking agents of Burch & Company, Inc., member FINRA/SIPC. Burch and True North are not affiliated entities.