True North advised Lakeview Farms in its acquisition of Flan Rico Confectionery, Inc. The acquisition was completed on October 6, 2008.
The acquisition brings the Flan Rico® and Señor Rico® brands into Lakeview’s comprehensive family of brands, which already include Lakeview Farms, Real Desserts®, Winky®, Luisa’s®, Margarita’s®, and Angelica’s®. Flan Rico Confectionery, Inc. is the leading company in authentic Hispanic refrigerated desserts.
Founded in 1988, Lakeview Farms is a manufacturer and marketer of a comprehensive assortment of branded and private-label refrigerated dairy and dessert products. The company services its customers from manufacturing facilities in Ohio, Wisconsin, and California. “Flan Rico has developed strong brands with a loyal following among a large segment of consumers, especially in the Western United States. We are enthusiastic about the opportunity to take Flan Rico to the next level through several operating and marketing initiatives we plan to pursue,” explained Gene Graves, CEO of Lakeview Farms. He added “the acquisition will strengthen our brand portfolio and enable us to offer a comprehensive line of high-quality products to a growing national market.”